Websites built around your business
A professional website should do more than look good.
It should explain what you do clearly, present your work properly and make it easy for potential customers to take the next step.
PLR Design brings design, content, technical foundations, Google setup and ongoing support together in one joined-up service, focused on the customers and enquiries you want to attract.
More than a new website
Your website sits at the centre of your online presence.
It connects what people find on Google, what they see on social media and what they learn about your business before deciding whether to contact you.
That means getting more than the design right.
We look at the structure, content, customer journey, mobile experience, technical setup and how everything works together to give your business a stronger presence online.
Built for your customers
Clear navigation, useful information and straightforward ways to enquire.
Built around your business
A structure based around the services you provide, the work you want and how your business actually operates.
Built to evolve
A website that can be updated, expanded and improved as your business changes.
What’s included
Website Structure
We plan the pages, navigation and customer journey before building.
The aim is to make it easy for visitors to understand what you offer, find the information they need and move naturally towards making an enquiry.
Responsive Design
Your website is designed for desktop, tablet and mobile rather than simply shrinking a desktop layout onto a smaller screen.
Layouts, navigation, typography, images and calls to action are adjusted to work properly across different screen sizes.
Content & Messaging
We help organise and refine the words on your website so they communicate what matters to your customers.
Headings, service descriptions, calls to action and supporting content are developed around your business rather than dropped into a standard template.
Google Foundations
Your website and Google presence should support each other.
Google Business Profile alignment and the wider connection between your website and Google presence are considered from the start. This creates a more joined-up foundation and helps us assess how the website is performing.
Technical Setup
The less visible parts of the website matter too.
We take care of the core setup needed to launch your website professionally, including domain connection, SSL, site settings, redirects where required and the technical details surrounding launch.
Enquiry Routes
Calls to action, contact forms and enquiry routes are built around how you actually want customers to contact you.
The goal isn’t simply more form submissions — it is making it easier for the right customers to contact you in the right way.
How we build your website
Review
We start with the business rather than the design.
That includes looking at your current website, Google presence, services, competitors, existing content and the types of work and enquiries you want to prioritise.
If you already have a website, we identify what is worth keeping, what needs improving and what is getting in the way.
Understand what already exists
We look at:
- Existing website and content
- Services and priorities
- Customer journey
- Google presence
- Existing domains and accounts
- Competitor positioning
- Enquiry routes
Build
Once the structure is agreed, we design and build the site around the information gathered during the review.
Content, imagery and functionality are brought together into a consistent website rather than treated as separate pieces.
Throughout the build we check how the site works across different devices and make practical adjustments before launch.
Turn the plan into a working website
The build can include:
- Page structure and navigation
- Mobile and tablet layouts
- Written content and calls to action
- Image preparation and optimisation
- Contact and enquiry forms
- Google Business Profile alignment
- Analytics and measurement setup
- Domain and launch configuration
Refine
Launching the website isn't the end of the process.
Once people begin using it, we can see how the site is performing and continue improving content, layouts and customer journeys over time.
Your ongoing monthly support means the website can continue to develop rather than being launched and then forgotten.
Keep improving after launch
We look at:
- How visitors use the website
- Which pages generate enquiries
- Content that needs updating
- New projects, services and business changes
- Search visibility and website traffic
The technical foundations
Webflow Development
PLR Design websites are built in Webflow, providing a professional visual development platform with responsive design controls, content management and reliable hosting infrastructure.
It gives us the flexibility to create a tailored website without relying on a collection of third-party themes and plugins.
Mobile Performance
Every page is checked across different screen sizes, with particular attention paid to navigation, readable text, image sizing, buttons and enquiry routes.
For many local businesses, a significant proportion of potential customers will first visit the website on their phone.
Search-Friendly Structure
Pages are given a logical hierarchy with appropriate page titles, headings, URLs, meta descriptions and internal links.
Images can also be prepared with appropriate filenames, sizing and alternative text. This isn't about filling pages with keywords. It is about giving both customers and search engines a well-structured website they can understand.
Performance & Imagery
Large or poorly prepared images can make an otherwise good website unnecessarily slow.
Images are resized and optimised for their intended use, with modern formats used where appropriate to balance visual quality and loading performance.
Tracking & Visibility
Where appropriate, we can connect the website to tools such as Google Analytics and Google Search Console.
This gives us a clearer picture of how people are finding and using the website and provides useful information for future improvements.
Domains, DNS & Security
We can manage the technical connection between your domain and website, including the DNS records required to put the site live securely.
Where existing email or other services use the same domain, these are taken into account so the website launch doesn't unnecessarily interfere with other business systems.
Your website after launch
Businesses change.
Services develop, new projects are completed, photographs become outdated and information needs updating. Your website should be able to change with your business.
Ongoing support can include:
- Content and image updates
- New project examples
- Service changes
- Small layout improvements
- Technical maintenance
- Google Business alignment
- Performance monitoring
- Monthly reporting
- Advice on future improvements
You don't have to manage it yourself
You won't be handed a website and expected to work everything out afterwards.
PLR Design remains involved, providing a direct point of contact for updates, questions and improvements as your business develops.
Beyond the main website
Some businesses need additional support beyond the core website service.
Dedicated landing pages, structured project galleries, paid Google activity and enquiry automation are available separately through Growth & Expansion.
For the current website guide price and agreement structure, visit the Price Structure page. To see how the website can be extended as your needs develop, explore Growth & Expansion.